I was able to manage the rebranding of Lee's Summit Community Church and I currently serve as art director. We did not want it to look like a typical church brand. It needed to be something that blended in with the culture of Lee's Summit. 'LS' is a large part of the city's "branding" so we wanted to pull that into the idea of saturating the city with the good news. The lines are similar to topography, revealing how the church would like to spread throughout the city. We were then able to play off of the line curves for our students and a special annual series called "At the Movies".